Here are a couple different postcards of a DJ-3A Surrey towing some kind of visitor car at the Frankenmuth Bavarian Inn in Frankenmuth, MI. The Bavarian Inn is still there. I wonder what happened to the jeep?
"This is the cutest little machine that I think we have ever restored.It's a Veep!An all steel Jeep body on a custom tube frame with a ball joint Beetle front endand swing axle rear end with an upright 1600cc VW engine tucked neatly behind the tailgate.
This particular example was built in the 1980's by Hadley Engineering in California.The car was first owned by a 1980's child star and was his first car when he got his license.This actor was in the film Cocoon as well as D.A.R.Y.L and a whole host of TV appearances as well.Tired of the Hollywood spotlight, he quit acting and went into photography and has become successful in that path as well.The car went into storage at some point in the 90's and sat outside in a lot north of Hollywood until we bought it andjumped into the restoration. Instead of restoring it just as it was, it was decided to turn it into a VW poweredversion of the legendary and highly collectible "Jeep Surrey Gala"
1) Colin shared this video clip. In the 1950s Post Cereal partnered with Kaiser Willys to giveaway a CJ-3B as demonstrated by this video. All customer had to do was write down on a piece of paper their favorite Kellogg's cereals.
2) (from an earlier post) In this 1960's Kelloggs All Bran Contest, Kellogg's partnered with Kaiser Willys to giveaway a CJ-5 or DJ-3A Surrey, plus an Aruba vacation. 1,500 model Surreys (Tonkas maybe?) were given away, too. The box below was sold on eBay in August of 2012.
"This example in the rare colors of Cerulean Blue and Glacier White is probably the best completely restored example in the world. Everything has been done to the highest standards from the paint and chrome to the bright waterproof fabric upholstery and surrey top. The underhood presentation is exceptional and no detail has been ignored. Much more practical than a Moke or Jolly with legendary Jeep reliability this is a superb and entirely practical vehicle for bright summer days at the shore lake or ranch and will vie with Bentleys and Ferraris for pride of place in valet parking lots in Hollywood the Hamptons or South Beach. $42,500"
Originally Published May 21, 2020: During the late 1960s, a couple different Jeep dealers in Hawaii offered DJ-5 Jeep Galas for sale. There were at least two different styles of ads published. The Gala was a Surrey that was sold by the export arm of the company.
In 1967, a Kaiser-Jeep dealership owned by Von Hamm-Young Mercantile, flew the 1968 model of the DJ-5 Gala Jeep to Hawaii. From the story below, it would seem that this may have been the first example of a DJ-5 Gala Jeep arriving in Hawaii. Note that the photo's caption only describes this jeep as a Gala.
Over the next two years, the dealer published ads hoping to spur sales. We'll likely never know how successful sales were, but I'd suspect not too many were sold.
1) The first ad appeared between April and September of 1968. The example shown below was published in the May 30, 1968, issue of the Honolulu Star-Bulletin. There are a variety of things that struck me with this ad. First, it's the first ad I've seen for a DJ-5 Surrey/Gala. Second, it is advertised as a "Surrey Gala", rather than one or the other. Third, it came in six different color schemes. Fourth, later in the year (specifically September 24th in the Hawaii Tribune Herald), Big Island Rambler was the dealer name at the bottom of the ad, with no specific link made to Von Hamm-Young.
Apart from all those points, it's generally just an odd ad for a vehicle!
2) This ad appeared multiple times, but only during April of 1969 (I could find no other ads for any other month in 1969), isn't quite as odd as the 1968 campaign. The ad also doesn't mention the multiple package options. This particular example was published in the April 4th, 1969, issue of the Honolulu Advertiser.
UPDATE: This was on eBay. Looks like the ad was pulled.
This looks in reasonably good shape.
"This is a vintage 1950s pink jeep pedal car reminiscent of the Elvis jeep in Blue Hawaii. My guess is that this piece is rare. It is 41 inches long and 29 inches tall. There is some minor surface rust in a few places and some minor wear to the paint. The top needs to be cleaned and there are a couple either splits or little holes at the corners but not bad at all. It's really an amazing piece. I would rather not ship but you can make arrangements to ship it or pick it up, whatever you prefer."
This 8-page issue of Jeep News starts with the announcement of the USPS's purchase of 4,010 FJ-3s. Willys Motors announced on page 2 the launch of new brochures, including these red and blue jeep family brochures. Page 3 is all Surreys. Pages 4 & 5 are mostly dealer related. Don't miss the Surrey like FC-170 on page 6 operated by the Hilton Inn of New Orleans. Page 7 shares more Surreys, FCs, and other jeeps. On the last page is a story about the First Company of Sheriff 'Jeep' Reserve Corps, out of El Paso County, Texas.
The good news is that I won 10 issues of Jeep News 1959-1961 issues, which I will be publishing once I receive them.
The bad news is that I missed out on the four issues pictured below. I suspect the winner of these is a Surrey guy, as the Surrey, the Pepsi Surrey are mentioned in two of the four issues.
I was hoping that someone might have scans of any of these four issues they could send me???
The best way I have found to scan these is to use a phone scanning software like "Scannable" on the iPhone. It's not perfect, but it does a very good job on flat scans and is super helpful with oversize (bigger than 8.5x11) images.
The first is the September-October 1959 Issue of Jeep News. One head line reads, "New Surrey Proves Popular Addition to 'Jeep' Family ...
This March 1960 issue mentions the Pepsi-Cola Company and Surreys. I'm also interested in the 1960 Jeep Special Equipment story.
This May-June 1960 issue highlights several different marketing documents (New parts-service mailers) and the product line changes story, which includes a reference to the one-piece windshields.
Finally, this June-July 1961 issue appears to announce the new FJ-3As.
This is a second card sent by Chris. There's no date on it, but given the Surrey top looks in good shape, I'd guess mid to late 1960s. The Tides Motel, still at the same location, sits in Hampton Beach, New Hampshire. I suspect the jeep is no longer there ...
The headlights work and the exhaust smokes. And, it includes a box.
"Surrey Jeeps battery operated with smoking exhaust and working head lights, has bump and go action, near mint condition, paint is bright and shinny, has been tested and all work good, large 10" long, made in japan by ATC, includes nice display box, box dose show some slight wear (sm-36)"