David EilersJanuary 5, 2021

1949 Ad for the Universal Jeep

What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this 'new concept' of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?

1949-01-23-fort-worth-star-telegram-jeep-ad-lores

2 Comments

MikeJanuary 5, 2021 at 2:59 PM
A very different approach to advertising, more of a intellectual content than hard sell. Just my opinion, I think the framework of the ad had a lot to do with the owner of the dealership, possibly trying a NEW technique to tap a market and gain attention. Somewhat sophisticated, this may have been aimed at the BIG MONEY Ranchers of that era. I admire it, very well written.
KONWAKITONJanuary 5, 2021 at 10:16 PM
i have all 6 , though the station sedan was torched - it was a donor vehicle - it gives life to other willys