David EilersFebruary 14, 2021

1951 Brochure: Power! ... Where It Counts!

This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I'm dating this as 1951 because 1) it doesn't mention the f-head being 'new' and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.

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6 Comments

gordon westFebruary 14, 2021 at 2:20 PM
“Power - where it counts” My Dad told a story of the scariest experience he ever had driving his 1952 Wagon. He was climbing a very steep and long hill and the Jeep was running out of power, barely ticking over as he finally crested the top. I don’t suppose an ad touting, “Nothing beats a long stroke”, would have been as appropriate for marketing!
1. David EilersFebruary 15, 2021 at 2:17 AM
  Gordon: Oh, how do I hate backing down an awkward hill, especially with loose rock! Dad was going up a chuck-hole laiden hill like that when his rear drive-line broke. He tried to pull off, but it was too steep, so he ended up rolling down the hill (three barrel rolls and two end-over-end rolls I think). Thankfully, he'd recently installed a full cage, so he only got a scratch. The jeep wasn't so lucky. He never liked jeeping after that.
ChuckFebruary 15, 2021 at 5:44 AM
(3rd page from the top) A passenger drop transfer case with a centered differential - are the rear drivelines really like that?
1. David EilersFebruary 15, 2021 at 9:55 PM
  Chuck, yes, that is the case. Here's a different illustration and other wagon photos: https://www.kaiserwillys.com/tech-guide/1946-1964-willys-station-wagon Here's an actual wagon chassis with pics (not the best) from various angles: http://topclassiccarsforsale.com/willys/178524-1950s-willys-station-wagon-frame-with-engine-transmission-transfer-case.html - Dave
John North WillysFebruary 16, 2021 at 12:56 AM
excuse me ? dave -- those willys wagon chassis pics are a WILLYS TRUCK FRAME !! -- i know , i just hauled a 4x4 wagon frame , a 4wd truck frame and a 48 jeepster frame to my FORTRESS OF SOLITUDE -- the truck frames have the closed , boxed in back end -- wagons and jeepsters are open ..
1. David EilersFebruary 16, 2021 at 4:39 PM
  Vernon, Good call. That was a big failure on my part. I was more focused on the rear driveline and that angle than the actual chassis (the example still applies to Chuck's question). - Dave