1956 Disc-Jockey Dispatcher Promotion

4 Comments

1. Colin PeabodyDecember 20, 2014 at 6:17 PM

   Very cool newspaper article. This is actually a DJ3A, not a CJ3A(typo, no doubt, Dave!), and what is interesting is the door cutout on the body is just like the regular DJ3A and CJ3A body tubs. This was changed in later units, although we don't know when that change was made, but sometime in early 1957, I think. The later models had the door cutout gong down at about a 45 degree angle all the way to the floor which was extended out to meet the body to ease entry and exit for delivery drivers.
2. mikeDecember 20, 2014 at 7:21 PM

   This type of promotion was very "State of the Art" for it's time. Having lived in the New York City, New Jersey area during this time period, ( 1950's-60's-70's) nothing like this was ever done, not even close. After reading issues of Willys Jeep Dealer news, it seems that a lot of big time promotion was done in the south & mid west and not in the east. Having known many Willys Jeep dealers and talking with them at the time, they were reluctant to get invoked in large promotions, satisfied to run a weekly ad in a local paper. The one time I remember there being a tie in with a large event was in the mid 1960's when all the Vehicles on display at the NEW YORK CITY Automobile Show held at the NYC Coliseum were prepped and delivered and sold through Scheuer Motors, the local Jeep dealer in Paterson, NJ At this show, all the vehicles displayed were painted a pale yellow. Even a CJ5 had a Meyer hard top painted yellow special for the show. (Meyer hard tops only came in white from the factory back then) The Show was held in early April during Easter week; hence Pale Yellow, a sign of spring. Who would have thought that 50 years later, I'd be sharing my memories on a global format. The internet, who knew.
3. deilersDecember 20, 2014 at 8:34 PM

   Mike: And I appreciate you sharing your memories. Colin: Yeah, that was a typo. It's fixed now.
4. mikeDecember 20, 2014 at 9:23 PM

   Thanks Dave for making this all possible.