This rarely available postcard popped up on eBay the other day. Given the grilles on the wagon and truck, plus the FC-170 pictured, I'd say this is a late 1957 postcard.
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"ITEM: c1950 Jeep "PARTS" - Original Car Dealer Sales Brochure / Card
DIMENSIONS: About 8 x 5 inches having 1 pages."
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