Buddies' Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a "Pink Jeep and a polka dot sailboat".
Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):
This is the announcement by Buddies' Market:
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