This R.B. Macbride Ashtray sold on eBay for just over $20. R.B. Macbride was a long time vehicle dealer in Modesto, California, that didn't get a jeep dealer agreement until early 1957. Here are photos of the ashtray.
This January 17th, 1957, article in the Modesto Bee shares the news about Macbride's Willys Jeep dealership:
Later that same year, on July 17th, the Modesto Bee ran an ad for Macbride touting the new FC-170:
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