April 1970 Jeep Family Brochure

5 Comments

1. MikeDecember 1, 2020 at 1:26 PM

   I've never seen this brochure before, judging from the size of the turn signal parking lights on the Jeepster models, I would guess 1970.
2. Bill NorrisDecember 1, 2020 at 10:30 PM

   Dave, Someone might correct me here, but I believe it dates back to 1969. It was the ‘2’ in the ‘462’ CJ5. Bill
3. Barney GoodwinDecember 2, 2020 at 2:23 AM

   Bill, I see why at first glance you might think this, but I don't believe the context supports it. The 2car car sub-logo is used after each model, not just the CJ in this brochure. As Americans moved to being 2-car families, Jeep promoted itself as being the 2nd, and practical vehicle to have. (Notwithstanding the 1970 Catalogue title). That said, absent the title and ending scribble, The features shown in the photos of the CJs date to the mid-69 changes including the larger front signals, full arched-glass windshield, and side marker lamps. One thing I found interesting in the Optional equipment page was the indication that a 4-speed transmission (T-18) was only available with the F-4 motor. We have in our collection a '71 with the V6 (shown in the right hand column ad) with the 6:1 T18 from the factory and was so ordered to push the Ramsey 8000 PTO winch, also installed at the factory.
4. Bill NorrisDecember 2, 2020 at 2:13 PM

   Hi Barney, I didn't explain myself very well- my wife is right about me...I didn't me the CJ5 specifically, but that the 462 was an introduction to the 2 car marketing concept. Some people have speculated that, but I have no proof. Bill
5. David EilersDecember 2, 2020 at 11:40 PM

   Thanks guys. I'll see what I can dig up. I haven't done much research into the late 1960s advertising.