UPDATE: I was surprised to see that Hoosier advertised in Four Wheeler Magazine for several months during 1973 (possibly longer).

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ORIGINALLY PUBLISHED JUNE 6, 2019: In the early 1960s, Hoosier Machine Products out of Pendleton, Oregon, (just an hour south of me) began selling conversion kits for jeeps. The company's kits allowed the repowering of jeeps using Ford, Chef, GMC, Mercury, Dodge, Studebaker and Pontiac engines. That's a pretty impressive, wide range of options, especially for a company out of Pendleton, which was pretty remote at the time. But, given the long distances Pendleton owner's jeeps had to travel to reach other towns and the existence of the nearby, steep Blue Mountains, which provided endless jeeping possibilities, perhaps there was a reason Pendleton jeeps need more power?
Also, a big thanks go to Maury for spotted this brochure for me!











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