David Eilers

March 1950 Dealer's Day Booklet

As best as I can tell, this booklet was part of a Willys-Overland Motors Dealer Day presentation on March 30, 1950. This particular booklet came out of Canada, so I am not positive whether this was a Canadian event or a Brand-wide (US, Canada, and other?) celebration.

At 5" x 7" the booklet is smaller than I thought it would be.

1950-03-30-dealer-day-pamphlet-1-lores
1950-03-30-dealer-day-pamphlet-2-lores
1950-03-30-dealer-day-pamphlet-3-lores
1950-03-30-dealer-day-pamphlet-4-lores
1950-03-30-dealer-day-pamphlet-5-lores
1950-03-30-dealer-day-pamphlet-6-lores
1950-03-30-dealer-day-pamphlet-7-lores

1 Comment

  1. colin peabody
    From my understanding, March 3, 1950 was the official introduction date of the newly restyled and newly powered Willys vehicles, so I would venture a guess, this was a brand wide celebration which would have included Canadian dealers as well as other international Willys dealers.

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