David EilersFebruary 23, 2021

March 1957 French-Canadian Ad for the FC-150 + Sign

UPDATE: Todd shared a sign that matches the Jeep sign which appears in the lower part of the ad at the bottom of this post. I've not seen one quite like this, so I imagine it was only available in Canada?

The sign was double sided, but he separated the halves so he could hang them on the wall. Here are some pics:

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This is the back of the sign. It was made by Tek, a company still in business in Canada.

1950s-tek-jeep-dealer-sign-quebec-canada5

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This March 1957 ad in an unknown magazine highlighted the FC-150 distributers.

4 Comments

ToddFebruary 21, 2021 at 6:46 PM
I have the original dealership sign as pictured in this ad. It came out of Quebec and was manufactured by a sign company in Toronto that has since moved to Brantford, Ontario (TEK Signs). I can post photos if you wish.
David EilersFebruary 21, 2021 at 6:52 PM
Hi Todd, I'd enjoy seeing and sharing the pics. Feel free to email pics to d@deilers.com and I'll get them posted. Thanks! - Dave
Craig BrockhausFebruary 24, 2021 at 11:40 AM
I suppose Todd is pretty attached to his sign. If not..... Very cool piece of Jeep history!
ToddFebruary 24, 2021 at 2:01 PM
Thank you, Craig. Yes it is a very nice piece of Jeep history indeed. I have been collecting mostly AMC era Jeep signs and displays now for several years and thanks to a friend was told about this sign being available for purchase. When I saw it I had to have it. This one is likely my favourite of all my dealer signs.