David EilersDecember 13, 2019

May 1961 Big Family Brochure Fearing a Bunny Theme

This May 1961 brochure extolled the virtues of the Jeep Family of vehicles. It is Form No. DM61-05.

This page is 8.5" x 11"

This Page is 17" x 11"

MikeDecember 14, 2019 at 12:55 AM
These brochures, Bunnies and Kangaroo are very different from previous Willys advertising, I would think this was an effort to expand market share. So drastically different from previous brochures, maybe even a different advertising agency. This is a question I've often thought about, who were the agencies hired to promote the Willys Jeep vehicles?
1. David EilersDecember 14, 2019 at 1:32 AM
  Mike, that's a good question. I am not sure how to figure that out.
Colin PeabodyDecember 15, 2019 at 6:51 PM
That dealership in Wiscassett isn't far from where our buddy Glenn lives, he may have been to that old dealership before!