January 2, 2025Monroe Jeep Ad May,1946Found this one from 1946, pretty neat Monroe with a small Jeep.1 CommentBarry TJanuary 2, 2025 at 4:13 PMGreat ad! Monroe and Willys-Overland had a special relationship before the war. Monroe was one of the creditors that saved WO from failing during the depression. After the war, Monroe would expand their product lines based on what they had learn from working on bombers and tanks during the war, including a hydraulic lift for the new Jeep. Here are a couple of Monroe/Willys histories. The first is by a retired engineer who was working at Monroe in 1948 when the lift was being introduced - https://www.farmjeep.com/lifts/monroe-lift/monroe-lift-history/monroe-hydraulic-lift-history-by-jerry-wittkop/ The second is more of a history of the lift - https://www.farmjeep.com/resources/articles-and-research/the-making-of-the-farm-jeep-part-3/Leave a ReplyReplying to CancelNameEmailDon't fill this outCommentPost Comment
Barry TJanuary 2, 2025 at 4:13 PMGreat ad! Monroe and Willys-Overland had a special relationship before the war. Monroe was one of the creditors that saved WO from failing during the depression. After the war, Monroe would expand their product lines based on what they had learn from working on bombers and tanks during the war, including a hydraulic lift for the new Jeep. Here are a couple of Monroe/Willys histories. The first is by a retired engineer who was working at Monroe in 1948 when the lift was being introduced - https://www.farmjeep.com/lifts/monroe-lift/monroe-lift-history/monroe-hydraulic-lift-history-by-jerry-wittkop/ The second is more of a history of the lift - https://www.farmjeep.com/resources/articles-and-research/the-making-of-the-farm-jeep-part-3/
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