David Eilers

Product Merchandising Manual Circa 1955

Several months ago a reader purchased a product merchandising manual with over four hundred pages, used by the Willys Motors marketing department. Over the succeeding months, we scanned and assembled this into a PDF. I'm dating it at 1955 because it introduces the new CJ-5. It's not entirely complete, but there's lots in it.

I'd like to thank the generous reader for making this available to everyone! I wish everyone the best for 2019!!

https://drive.google.com/open?id=1OW3rP4Ay1l9fcMrLaIMTH2ordwssoDaV

Here are a few pages:

cover-merchandising-manual
40-merchandising-manual-cj5-lores
131-merchandising-manual-cargopc-lores
167-merchandising-manual-fire-engine-lores
247-merchandising-manual-mobiledrills-lores
1-merchandising-manual-index
1a-merchandising-manual-toc

9 Comments

  1. bob in pa
    David Good morning. Merry Christmas! Just opening Hugo's book. She is reading in Portuguese and me in English. Great pictures.
  2. Lew
    Thanks Dave! Please forward my thanks to the owner of this manual as well. Great group of folks here.
  3. Mike
    Great Christmas gift to us all, thank you.
  4. Frank Porfidio
    Merry Christmas David . Please thank whoever did that !! just skimmed through it but it really does look great !!
  5. Barry
    Thanks to you and the donor for a great Christmas gift. Another valuable reference item.
  6. Glennstin
    Dave, I also have one of these, not complete. Email me with what you think is missing. I'll try to also see if anything I have doesn't match. Maybe between us we can find some more of it. Glenn
  7. David Eilers
    Glenn, Will do when I get a chance. Glad to see your made it home. I'm dealing with various family members' health issues for the next month (and on top of that I caught a cold on Xmas eve)! - Dave
  8. Dan B.
    Thanks Dave and the wonderful donor. Get well soon!
  9. Dan B
    Wish there were one of these for 1963ish...

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