October 1953 Worman Hardtop Brochure

UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.

Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I'm not sure how many of that style of tops sold, but I sure haven't seen many. Instead, I've always wondered if the design was sold or made for Sears, which promoted a similar "Deluxe top".  Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman's 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company's goal wasn't met.